The Conservatives’ 2017 general election poster and why it looks very familiar

The election campaign has now officially started with the dissolution of Parliament.

In the next phase of the battle comes the publication of campaign posters, with the Tories revealing their premiere on Wednesday.

However, his labor tax bomb offer looks oddly familiar, as we discovered by looking at posters from previous campaigns.

1. 1979 General Election – Work doesn’t work



Poster on unemployment under a Labor government

One of the most famous political posters was “Labor Isn’t Working” by Saatchi & Saatchi.

He showed a photo of an unemployment queue winding past an unemployment office.

Interestingly, the photo was a fake and made up of volunteers from the Young Curators of Hendon. There were only 20 of them and it was therefore necessary to assemble a certain number of images to give the desired effect.

2. 1997 General Election – New Work, New Danger



1997 election poster
1997 election poster

The advertisement was condemned by the Labor Party as negative publicity while the Advertising Standards Authority (ASA) received 150 complaints about it.

The ASA upheld the complaints and called on the Tories to remove the poster, saying they believed it portrayed Blair as “dishonest and sinister” – which of course was far from the truth – and also because the campaign did not have Blair’s permission to use his image.

3. 2001 General Election – Be Afraid, Be Very Afraid



2001 election poster
2001 election poster

Labor used a photo of new Tory leader William Hague turned into Margaret Thatcher. The original slogan was “Vote Thursday or it comes back”.

Tony Blair, who reportedly had concerns about the idea in the first place, objected to the disrespectful “this” in reference to The Hague which led to the “Be afraid, be very afraid” line.

4. 1992 General Election – The Labor Tax Bomb



1992 election poster
1992 election poster

The result of 1992 when John Major defeated Neil Kinnock has often been described as one of the biggest surprises in British electoral history.

But when Major went to Buckingham Palace on March 11, 1992 to demand a disbandment, Labor and Tories were tied at 40%.

Taxation was seen as Labor’s weakness and after a bit of an arts / advertising agency license was applied to Labor’s spending plans, they made the claim that under Labor people would pay £ 1,250 more tax, which proved decisive at the polls.

5. 2010 General Election – “Don’t let it take you back to the 80s”



2010 election poster
2010 election poster

They must have thought it was a laugh at Labor HQ when they came up with a poster of David Cameron sitting astride an Audi Quattro with the slogan referring to the 1980s.

It was a riff from the popular crime show “Ashes to Ashes” featuring the unreconstructed alpha male Gene Hunt on the hood of his engine.

Then some “smart panties,” as Gene would have said, at Tory HQ cleverly thwarted with the same poster but with a different strap. “Turn on the Quattro. It’s time to make a change ‘.

6. 2010 General Election – “I’m going to cut the deficit, not the NHS”



2010 general election campaign
2010 general election campaign

The Conservative Party’s Achilles heel is still seen as his attitude towards the NHS, not least because he so vehemently opposed its introduction. So when this famous airbrushed photo of David Cameron appeared, it was seen as an attempt to show a new kindness to the party.

Seven years, has the Conservative Party cut the deficit and not the NHS?

7. General election of 1924 – “Hello everyone”



1924 election poster
1924 election poster

It’s not often that one can describe an election poster as “soft” these days. So we decided to go back to a more distinguished era – for election posters at least – in 1924, the year Labor won its first general election.

It shows frontman Ramsay MacDonald greeting his viewers with a “Hello everyone!” MACDONALD is calling. Work in power this time ”.

And he won.


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