Poynter Institute’s MediaWise, Noticias Telemundo and Google News Initiative join forces to help Spanish speakers separate fact from fiction online

ST. PETERSBURG, Fla. (January 19, 2022) – Ninety-five percent of Americans think misinformation is a problem, according to a poll by The Pearson Institute and The Associated Press-NORC Center for Public Affairs Research. The majority of respondents say that social media giants, its users and some US politicians are responsible for its reckless spread.

As the nation attempts to combat the infodemic with empowerment strategies, the vast majority of the solutions offered are aimed at English speakers, leaving a serious void for the country. 41 million people who speak Spanish at home.

The Poynter Institute MediaWise has developed educational resources to provide tools for Spanish-speaking people in the United States over the age of 50 to become more critical consumers of online content. The MediaWise in Spainnotol, supported by Google News Initiative, will build on the success of the association’s highly effective program digital media education program for seniors and provide the older Spanish-speaking population with an on-demand service, Online course and educational resources on social media at no cost.

“Misinformation has no language or age barriers, and amplifies how vital quality news is to the world,” said Ashley Alese Edwards, Head of US Partnerships, Google News Lab. “The Google News Initiative is proud to partner with MediaWise and Noticias Telemundo about this important project and other efforts to strengthen information literacy and stop the spread of harmful misinformation.

Searching for a Nielsen study centers Hispanics as a vulnerable target for misinformation due to a greater reliance on the role social media and messaging apps play within the community to connect with friends and family around the world. The report states that “much of the content, both user-generated and shared, is in Spanish, Spanish or colloquial Spanish, which challenges conventional procedures for fact-checking and moderating content. to be continued”.

“In recent elections, false and misleading information online influenced people’s perceptions of where candidates stand on certain issues,” said Miriam Valverde, program manager for MediaWise en Español. “During the COVID-19 pandemic, misinformation has also led some people to question the safety and value of evidence-based public health measures.”

The MediaWise in Spainnotol will provide media literacy counseling and training to enable older Spanish-speaking adults to spot misinformation online, including on the most popular social media platforms. The program will include a micro-learning course on WhatsApp and a series of informational videos on YouTube with internationally renowned journalists from Noticias Telemundo and the new MediaWise ambassadors, José Diaz-Balart and Julio Vaqueiro.

“We understand that these programs are more likely to have a positive impact if delivered and supported by someone they trust,” said Aaron Sharockman, who oversees media literacy and fact-checking initiatives at Poynter. . “José and Julio are serious journalists who have built meaningful relationships with their audiences for over 40 years combined. They are the ideal partners for this innovative and important work.

Noticias Telemundo is a leading Spanish-language news provider with award-winning news productions, documentaries, investigative reporting and current events such as political debates, forums and town halls. The news network has a combined 11 million followers on Facebook, Twitter and Instagram, and Noticias Telemundo is the most-watched Spanish-language broadcast channel on YouTube with over 870 million views and over 5 million subscribers. This year, Noticias Telemundo reached an average of 3 million adults over the age of 50 each week through its news programs.

“Noticias Telemundo is deeply committed to ensuring that the Hispanic community has the most accurate news and information, and this partnership is another important step in closing the misinformation gap in Spanish,” said Gemma Garcia, senior vice president. of Noticias Telemundo for digital news. “MediaWise en Español is a vital part of our fact-checking efforts to combat misinformation at a time when factual news and information is essential for the Latin American community.”

For more information, visit poynter.org/mediawise-en-espanol.

Media Contact:
Tina Dyakon
Marketing Director
The Poynter Institute
tdyakon@poynter.org
727-553-4343

About the Poynter Institute

The Poynter Institute for Media Studies is a world leader in journalism education and a center for strategy representing uncompromising excellence in 21st century journalism, media and public discourse. Poynter professors teach seminars and workshops at the Institute in St. Petersburg, Florida, and at newsrooms, conferences, and organizations around the world. Its online learning division, News University, offers the world’s largest online journalism program, with hundreds of interactive courses and tens of thousands of registered international users. The Institute’s website produces round-the-clock coverage of media, ethics, technology and current affairs. Poynter is home to the Craig Newmark Center for Ethics and Leadership, the Pulitzer Prize-winning PolitiFact, the international fact-checking network, and MediaWise, a digital information literacy project for youth, new voters, and seniors. The world’s best journalists and media innovators rely on Poynter to learn and teach new generations of journalists, storytellers, media inventors, designers, visual journalists, documentarians and broadcasters. This work educates the public about journalism, media, the First Amendment, and speech that serves democracy and the public good. Learn more about poynter.org.

About MediaWise

MediaWise is a nonpartisan, nonprofit digital media education initiative run by the Poynter Institute: its mission is to teach Americans of all ages how to sort fact from fiction online. MediaWise content has been viewed more than 57 million times by more than 6% of the US population since the project launched in 2018. The MediaWise program teaches people through in-person and virtual training events, videos online educational, fact-checking content reported by the MediaWise Teen Fact-Checking Network, and his MediaWise Ambassador Program — a group of prominent journalists and influencers who help promote the MediaWise mission. In 2020, Poynter launched the MediaWise Voter Project (#MVP2020) to teach new voters how to find reliable information online about the US presidential election, a new initiative supported by Facebook. MediaWise for Seniors was announced in June 2020 to bring MediaWise advice to people over 50 ahead of the general election. MediaWise for Seniors has an AARP-funded program to provide resources to their members and a Facebook-funded program providing virtual training and a social media awareness campaign to the senior population. The MediaWise Foundation was created with support from Google.org as part of the Google News Initiative. Learn more about poynter.org/mediawise.

About the Google News initiative

The Google News Initiative works alongside publishers and journalists to create a more sustainable, diverse and innovative news ecosystem. Through programs, products and partnerships, we strive to advance the practice of quality journalism and strengthen publishers’ business models in the digital age.

Since 2018, our $300 million funding commitment has supported more than 7,000 news partners in more than 120 countries and territories around the world. We have trained over 400,000 journalists on skills such as digital verification, data visualization and machine learning through in-person trainings. And we’ve worked to bring together industry leaders from around the world, cultivating a diverse news community to drive innovation and address pressing issues like media literacy and disinformation.

About Noticias Telemundo

Noticias Telemundo is a leading news provider for American Hispanics. Its award-winning television news shows, broadcast from the Telemundo Center, include the newscasts “Noticias Telemundo” with Julio Vaqueiro, “Noticias Telemundo Fin de Semana” with Vanessa Hauc and “Noticias Telemundo Mediodía” with Felicidad Aveleyra. The “Noticias Telemundo Digital Team” provides ongoing content to American Hispanics through its growing online and mobile platforms. “Noticias Telemundo Investiga” produces investigative reports and in-depth documentaries. “Noticias Telemundo Planeta Tierra” offers information on the environment and climate change. In addition, “Noticias Telemundo” produces award-winning specials, documentaries and current events such as political debates, forums and town hall meetings.


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