3,000 rand for an ANC election poster?

After the Sunday Times reported that a company had asked the ANC for more than R100 million to print 30,000 election posters, some on social media were astonished at the bill’s boldness.

It comes down to around R3,000 per poster, which led one commentator to say the ANC should sue the company for taking risks.

Ezulweni Investments of KwaZulu-Natal reportedly printed the posters, which they claim the ANC used in their campaign across the country, but then refused to pay because they had not been authorized as a purchase by the treasurer ANC General Paul Mashatile.

ANC election chief Fikile Mbalula also reportedly knew nothing about the order.

The company has dragged the ruling party to the High Court over the dispute, which the ANC maintains they will continue to fight.

Brand and PR strategist Khanyisile Madlala estimated earlier this year that more than R 2 billion was collectively spent by political parties on May’s election campaigns, with the ANC, which emerged triumphant, having spent more than one billion rand estimated.

When The Citizen researched the cost of a poster in the 2014 election, a supplier came up with 20,000 3mm correx panels printed in color on one side, with punch holes, for a cost of just under. 500,000 rand, which is about R25 a poster.

For the same number of posters printed on paper and then laminated on 3 mm Correx cardboard on one side, with perforations, the cost was even lower, at R18 per poster.

While many parties use correx boards, the ANC and other major parties stick their posters on wooden boards.

An online printing website on Sunday cited Rand 21,708.08 for 10,000 posters, without signs.

Earlier this year, the DA boasted that it had put up more than 1.5 million election posters across South Africa, which they called the largest poster operation in the world. ‘history of their party and of “testimony to our strength and size across the country”.

It was felt, however, that the ANC had even more posters than them.

(Compiled by Charles Cilliers)

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